It is normal to be different: Applying inclusive design in industry

It is normal to be different: Applying inclusive design in industry

This paper describes the case for inclusive design developed by the Engineering Design Centre, University of Cambridge. This is based on 10 years experience researching inclusive design and promoting it in industry. The approach is a pragmatic one, bridging from where many companies currently are to a more inclusive approach. This paper uses the starting point that ‘it is normal to be different...

Industry Response to Inclusive Design: a Survey

1 INTRODUCTION Inclusive design (ID), that is, design for a wide range of potential users, including those who are older or have disabilities, can have significant commercial benefits, tapping into a large and growing number of older and disabled consumers [1], as well as meeting legislative requirements (e.g. [2]). However, while many companies agree with this, many still choose to target youn...

Individual recognition: it is good to be different.

Individual recognition (IR) behavior has been widely studied, uncovering spectacular recognition abilities across a range of taxa and modalities. Most studies of IR focus on the recognizer (receiver). These studies typically explore whether a species is capable of IR, the cues that are used for recognition and the specializations that receivers use to facilitate recognition. However, relatively...

If it is to be, it is up to me.

“Not Everything That Is Faced Can Be Changed, but Nothing Can Be Changed Until It Is Faced”: A Response to Recent Commentaries